Try as I might, I cannot remember when I last saw one of these, but it may have been at a tiny retailer outside Mount Holly, New Jersey, that sold a whole bunch of obscure Eurocars (as I recall, one of them was Sunbeam) through about the early 1970s. This is a 1968 Renault R10 sedan.
In one of the most blockheaded product pitches ever, The Regie called the R10 “the Renault for people who swore they would never buy another one.” Despite this Stockholm Syndrome sale strategy, about 21,000 Renaults, mostly R10s, were sold in the United States in 1968, all powered by a 1.1-liter OHV four producing 48hp. This, maybe the most perfect 1968 R10 in existence, has the added fillip of a two-speed pushbutton automatic. Duane Allen of Saugerties, New York, displayed it this year at Rhinebeck.
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