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2012: The End of the Automotive World?

toyota_usa_america

The Mayans predicted the world would come to an end in 2012.

Maybe they were right, as this news from analyst Grant Thornton LLP could signal the end of times:

Foreign automakers will build more cars on U.S. soil than the Detroit 3… by 2012.

Epic, isn’t it?

The analysts predict by 2012 the Detroit 3 (I’ve retired my use of the “Big 3″ term) will produce 7.5 million vehicles, compared to an estimated 8 million produced domestically by the likes of BMW, Volkswagen, Honda, Toyota, and Hyundai. Most of those 8 million “foreign” cars will be built with non-union U.S. labor, which is enough reason for me to buy my “American” Toyota and be proud of it.

More good news: U.S. automakers should return to profitability by 2012, even if they reduce production by 35 percent from 2008 numbers. The bad news is for the suppliers, who will have to adapt to these changes in order to survive. I think many won’t.

The whole landscape of what “Made in the USA” means is changing. Does this mean the world is ending? Hardly.

More like a whole new one is beginning.

Are you bothered by the news that foreign automakers will, by 2012, build more vehicles in the U.S. than the Detroit 3?

-tgriffith





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Will this new concept help Aston Martin redeem itself?

one77_01_sized

The day before Aston Martin revealed their highly criticized Lagonda concept at the Geneva Auto Show, they showed the chassis of their upcoming One-77 concept.   

Maybe the Lagonda was just a diversion; a way for Aston Martin to throw our collective attention one direction only to backhand us by revealing something amazing later.

aston-martin-one-77-a-villa-deste_2loThat’s the theory I’m sticking with because new images of the One-77 were taken this week as the remarkable car was unveiled at Italy’s exclusive Lake Como. (In case you’re wondering, the One-77 gets its name because only 77 will be built, by hand, at a cost of $1.4 million each.)

Though very few people had positive things to say about the Lagonda’s design, I’m guessing they’ll sing a different tune about the One-77. Aston Martin has taken some very bold styling moves on the car, including heavily-chiseled sides, over-sized headlights and front air ducts that might look more at home on a fighter jet.  jet-fighter1

When you’re buying the second-most expensive car in the world, though (the Bugatti Veyron barely holds that title still), you don’t want styling that any schmuck in a Jaguar can get. 

Aston Martin CEO Ulrich Bez said of the car:

Quite simply, it had to be the ultimate expression of Aston Martin. As you can now see, we have achieved that goal in magnificent style.

Adding to that magnificent style are 700 ponies unleashed by a 7.3-liter V12 that’ll reach the 60-mph mark in just over 3 seconds. 

But when a car costs over $1 million, I’d expect nothing less. 

Does Aston Martin’s new One-77 look better to you than the Lagonda? What do you think of its aggressive styling cues?

-tgriffith



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Rinspeed: More Cutting-Edge Madness

ichange_dyn_4At Geneva next week, we will see revealed a transformative vision of future automotive adaptability. We will see revealed a sports car that quickly changes into a “sports van” for three people. We will see (drum roll, please) . . . the iChange. You can also see a really boring video here.

Like its predecessor, the submersible sQuba, the iChange makes waves. A handsome low-slung beauty (but with rear fender skirts!), the car is powered by lithium-ion batteries driving an electric motor the company claims will propel it to 137 mph and get it from 0 to 60 mph in just over 4 seconds.

An iPhone controls “the most important vehicle functions.” Imagine driving this thing at 200 km/h while fiddling with your iPhone, giving new meaning to the phrase “brain-free, hands-free driving.” There’s a special Harman/Kardon sound system that uses less energy, a dual heating system (electric for short distances, ethanol powered for longer ones), special wool for the interior, solar panels for the roof, and on and on. The car aims to be both mean and green.

ichange_int_1

Says Rinspeed founder and resident change agent Frank Rinderknect, “If we want to maintain our individual mobility in the future we have to rethink the car in its entirety, without taboos. Most of all, we have to take its ecological aspects into consideration.”

ichange_side_1Who knows how far Frank’s crazy ideas will go? We think he had a particularly good one for the E2 concept, a Fiat 500 that will switch from 60 to 160 hp. More on that later this week.

If we have to “rethink the car in its entirety,” where would you start? How far would you go?

—jgoods



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